Gene Likins is Americas Director of VMware’s will be addressing the people and process challenges to fully realize the value and benefits of software. The advent of the cloud (both private and public) is driving unprecedented automation and a shift toward “service oriented” IT. With such massive shifts in the way IT operates, it’s evident that merely implementing new software over old processes and operating models will derive little benefit. That’s why it’s critical, although counter intuitive to many infrastructure teams, that new processes and roles must be developed.